Mizuno is a well know brand abroad but not so well known in the UK – especially for its football boots. It’s a very competitive space and most manufacturing sites appear within the search results after the shopping sites. As m4 had designed and produced 3 microsites previously for them: waveignitus.com mizunomorelia.com and mizunosupersonicwave.com, Mizuno asked us to develop their European Football website and make it appear before the shopping sites for keywords relating to their products.

Through keyword research we were able to ascertain what the main search phrases being used in relation to Mizuno’s football boots by people searching for their products. Armed with this list, we were able to present to Mizuno what the domain name should be used to host the European football site.

MizunoFootball.eu now ranks 2nd in the search results (after mizuno.eu) and before MizunoFootball.com (which is the Japanese site). It automatically pulls content created on their microsites – which avoids duplicating work – and features the most up-to-date social media integration of Facebook, Twitter, YouTube and Flickr.