Dragonfly Tea are a family company with a tradition of sourcing, growing and making tea for over 100 years. They offer exquisite and rare teas, from around the world and are passionate about supporting small scale production, trading directly with tea farmers in India, China, Japan and South Africa. Dragonfly Tea required a new website, with an online shop, to cater for their ever growing range of teas and their loyal customer base.

Because Dragonfly Tea has a strong ethic in Fair Trade and sustainable production it was important to reflect this within the website. Having a growing range of over 200 products, in 20 categories, it was important to keep the website and online shop both simple and classic, whilst including a large amount of content covering things such as the history of tea and all about the different types that are available. We constructed the website in ‘Joomla’ content management system, incorporating an online shop developed using ‘virtumart’. This ensured a future-proof website. Most images used on the site were taken by Dragonfly Tea, during their frequent visits to their tea growing partners.

Dragonfly tea now have a simple, clean and easy to navigate website, which reflects their values and ethics. The online shop is extensive and easy to use and includes a delivery cost calculator which automatically updates as more items are added to a shopping cart. It also tells the customer how much more they need to spend until they get to the free delivery level. Staff training has been carried out and all simple updates are now carried out by Dragonfly Teas staff, ensuring low future maintenance cost. The shop is linked directly to the logistics centre where orders are fulfilled and tracked to ensure customers are receiving a high level of service.