With the launch of the new light equipment catalogue imminent, AFE Online asked m4 to produce a DM campaign to highlight the forthcoming release of the newly designed catalogue.

A series of DM pieces were proposed which were designed as teaser mailers, and were mailed out over a four week period, advising customers to watch out for the new catalogue.

AFE were delighted with the recall response from the DM campaign, with requests for the new AFE light equipment catalogue up 20% on the previous issue.