Polo Ralph Lauren is a highly respected and leading global brand, which places great emphasis on continual staff training to ensure the ultimate shopping experience for its clients, worldwide. They required a new format for their training material to help staff become true ambassadors of the brand, by combining their own personal qualities together with the Ralph Lauren brand ethos and attain the highest possible customer service and selling skills.

Because much of the training is provided within a store environment, as opposed to a training room, we produced a series of sixteen individual training booklets. These were produced as A5 size which was a more practical size for the staff to use. Each booklet was devoted to one particular area of training and there was space for notes to be written. The sixteen individual booklets were contained in a smart, hard wearing polypropylene case so that the staff member could retain them for future reference.

The programme has been a great success and the format has been followed through onto other projects. The advantage of having handy sized individual booklets is that it allows the staff to concentrate on the specific messages contained within each one, rather than having the task of reading through a large training manual which is more daunting and less practical. The outer case is both practical and stylish.