Category Archives: Mobile Marketplace

Practical Applications of QR Codes for Businesses

Posted on 19/04/2011 by damian

For those of you unfamiliar with QR codes, the letters stand for short for Quick Response. They are essentially a two-dimensional matrix code (kind of like a barcode) which is readable by dedicated QR readers and camera phones. The technology … Continue reading →

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NFC technology is the future…

Posted on 18/04/2011 by damian

NFC: Near Field Communication. If you’ve not heard of it before, it’s about to become a household name. Why…? Well, NFC is: Intuitive: NFC interactions require no more than a simple touch Versatile: NFC is ideally suited to the broadest … Continue reading →

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Social Media Merchandising & the Mobile Marketplace: Part 2

Posted on 15/04/2011 by damian

Enabling Social Shopping Using Facebook style shopping pages can provide a venue for convenient, real-time, personal communication with friends in your online store. Prospective customers invite friends from their Facebook social network to shop with them; then share comments and … Continue reading →

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Social Media, merchandising, and the mobile marketplace

Posted on 14/04/2011 by damian

Increasing numbers of customers now shop online and integrating social media could change the nature of online merchandising. With Twitter now boasting over 100 million users, and 300k more joining daily (and with an estimated 280 million users of smart … Continue reading →

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